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SEO with Panda

Most SEO professionals know exactly how any Google search algorithm updates can affect your site and can help you retain your advantage in organic search. These can also provide an opportunity to build new businesses that your competitors may not want to compete with!
I recently had to write my website “update” because it was being pinged with a Google Page rank after the webmaster had spent hours on a research project, then paid a fair amount of money on an organic keyword campaign. Once all was said and done, the information I had in my blog about the research had gone “viral” and my webmaster’s Page rank rating was increasing.
To explain, back in my day, Google’s Panda was launched in 2009. During that same period, I did publish 3 blog posts on the topic and my blog was promoted by some big-name SEO experts that I’ve worked with in the past. However, the Panda update is no joke and it has had a significant effect on all websites that compete with yours, and the use of SEO services can be really helpful in this area, you can read more here. It only took a couple of days for my site’s Panda ranking to significantly plummet.
What’s Panda?
Google calls it the Panda update, and it can ruin your day at any point if your site’s Page rank is penalized. These days, it happens more than you may think. When a Panda update occurs, the Panda algorithm scans your entire site’s content for consistency in your keyword. If it detects a broken link, misspelled term or misspelling, or any other single page portion of your content, it will likely be penalized. This can affect your top pages and their authority, which can then impact your search rankings.
Looking at the Panda updates since 2009 (Dinosaurs?), a lot of websites have been hit hard by the algorithm. Take the the example of the three most recent Panda updates I found HERE.
See the big drop off in your Panda ranking, as well as the subsequent drop in your Google AdWords traffic. The only thing I’m sure to remember here is that the bigger your site, the bigger Panda will affect your site!
Related: Should Your Website Be Free?
What’s the Solution?
If your website’s Panda Ranking is too severe to keep up with the changes in the algorithm, then it’s time to move on to the next step.
Step 3: Go Organic
While not always the best thing for your SEO campaign, at least having a webmaster with experience has a great habit of bringing on the quality people you can hire to help you build traffic! When you spend your time on the site, you’ll have a better understanding of what makes a good website and whether or not you need to apply a lot of changes to make that happen. I would definitely consider organic if you are already a website owner, as it is a healthier option for your site.
So how do you go organic? If you have made any changes on your website, I would definitely go organic! Simply find a link that reflects how you want to be perceived, Google may let you rank for that more accurately, and you can even re-take your own image to reflect more of your own values. There’s no guarantee that it will lead to organic ranking, but it certainly doesn’t hurt.
I would personally recommend getting a blog or a blog update set up, as they are the best ways to have the content you have a level of consistency. So far, I have written hundreds of blog posts and had hundreds of email newsletter subscribers to help build my blog.